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Latest News

Contact lens innovation delivers opportunity

October 26, 2020

Going the extra mile: That’s what sets doctors apart from online retailers, especially in the contact lens space. As technology advances, the range of available options makes it easier than ever to serve existing patients and identify new ones. Read More >

AOA spearheads conditions for evolution of telemedicine technology

October 22, 2020

AOA Board of Trustees adopts Oct. 16 recommendations of its Telehealth Council, which consulted leaders in the technology platform, artificial intelligence, and eye health and vision care in a nearly yearlong reimagination of the 2017 AOA policy. Read More >

Contact Lens Rule bill gains senators’ backing after all-out advocacy campaign

October 22, 2020

Over 7,400 individual constituent letters were sent via AOA’s Action Center and countless phone calls placed to senators’ offices, in what represents the AOA’s largest advocacy campaign in recent history. Read More >

Talking politics in the office? 3 things to keep in mind

October 19, 2020

Even if you’re choosing to disengage, today’s politics have a way of finding you. What are the ground rules for approaching political debates in the practice? Read More >

Latest News

Covid -19 Michigan Webinars

April 27, 2020

Covid -19 is a pandemic affecting our current way of clinical practice for optometrist in Michigan, United States,and around the Globe. Read More >

Resources for O.D.'s Webinars

April 14, 2020

COVID - 19 Crisis Read More >

Poor Vision: A Barrier to Learning

September 4, 2019

A lot has changed over the years regarding the tools students use to learn; blackboards were replaced with whiteboards, which were then replaced by SMART Boards. Big Chief tablets changed to laptop computers. And coloring sheets changed to iPads. One tool used in the classroom that hasn't changed are children's eyes... Read More >


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Do You Know Your Legislator?

As you know, Optometry is a legislated profession and it's very important to know who your legislator is, and to help educate them on the issues. We will be asking members to contact their legislators as we get our legislative platform ready for 2020.

So in the meantime, click here to find out who all your representatives are. It's important to your business and your profession!

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Calendar of Events

Winter Seminar

February 5, 2021

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