Governance and Policies

The Michigan Optometric Association (MOA) website contains information, communications, software, photos, graphics and other materials collectively known as "Content." This Content is posted for the benefit of the general public and MOA members.

Unless otherwise indicated, the MOA reserves full title and ownership of all Content. Such Content is protected by copyrights, trademarks, and other intellectual and proprietary rights.The Content is provided "as is" and without warranties of any kind, to the fullest extent permissible by applicable law. The MOA makes no representations about the suitability of this Content for any purpose. Nor will the MOA, its employees, contractors, officers and directors be liable for any damages or injury that may result from the use of the MOA website or its Content.Access and use of the MOA website deems acceptance of the following terms and conditions:

  • Content (one copy only) may be used and/or downloaded for personal, non-commercial, lawful purposes. Further transmission or distribution without written consent is prohibited.
  • Content may not be modified or altered in any way. Users may not delete or change any copyright or trademark notice.
  • Content, including names, trademarks, service marks and logos may not be used in any advertising or publicity without the MOA's prior express written permission. The Content does not, and may not be used to, indicate MOA endorsement of, or affiliation with, any product or service.


MOA Privacy Policy is the official website of the MOA and is affiliated with the American Optometric Association (AOA). The MOA respects the privacy of its members and other users of its website. The following Privacy Policy addresses the MOA's use of information about you collected by virtue of your use of www.themoa.orgBy visiting our website, you are accepting the practices described in this privacy policy. The MOA reserves the right to change this Privacy Policy at any time by posting such change here. Your continued use of the website after such change is made constitutes acceptance of and agreement to be bound by the terms of the Privacy Policy as modified.This Privacy Policy applies only to the website. In addition to our own website, we provide links to other third party websites that are not under the MOA's control. The MOA is not responsible for the privacy policy or content of any web site linked to from the MOA website.You may contact us about this Privacy Policy:

Via postal address
530 W. Ionia St, Lansing, MI  48933

By e-mail

By telephone
517 482-0616

Information We May Collect About You

The information we collect via our website is used to improve the content of and advance the MOA's mission.For each visitor to our website, our web server automatically recognizes only the user's Internet protocol (IP) address but not the e-mail address (where possible).We collect the Internet protocol (IP) address of visitors to our website, aggregate information on what pages users access or visit, user-specific information on what pages users access or visit, and information volunteered by users, including from surveys, purchases, contact and update forms, login data, and/or registrations. We also may collect the e-mail addresses of those who communicate with us via e-mail.With respect to cookies: we use cookies to authenticate users requesting members-only content. When a user logs in, a cookie is written for the duration of the session. This is not a persistent cookie. The cookie is destroyed once the user leaves the site.We also use cookies on the website for specific functions not related to authentication. No personally identifying information is used with these cookies. We use only first party cookies.If a user does not allow cookies to be written on their computer, the website will not be able to authenticate them as a member, which may result in an inability to access protected information. 

How We May Use Information We Collect

The MOA collects non-personally identifiable information about you through computer settings and/or most-recently visited website through traffic logs. This information is used to better understand how visitors use the MOA website and make improvements. The MOA, its subsidiaries, and its affiliates may use your contact information to alert you to new information, products and services, events, and other opportunities. From time to time, we may also make your contact information available to other reputable organizations whose products or services we think you might find interesting. Notwithstanding the preceding statement, with respect to your e-mail address, we have instituted stringent reviews and opt-out capabilities to ensure that you do not receive unwanted e-mail from the MOA.A particular MOA subsidiary or affiliate may have certain privacy policies different than noted here, which may be indicated on its own site. 

Your Rights

When you submit personal information to MOA through, the MOA makes efforts to keep your information secure while using it to complete requests. MOA reserves the right to retain and use information collected on its websites to conduct necessary business. This includes sharing information provided through MOA web sites with other organizations.MOA adheres to federal laws concerning e-mail and fax distributions. Unsubscribe methods are available in all MOA e-mail publications. Specific opt-out requests for MOA communications may be sent to the contact information above.On request, we also offer visitors the ability to have inaccuracies corrected in contact information, financial information, unique identifiers, transaction information and communications that the visitor has directed to the site.You may also contact us if you believe your information is being used for purposes other than those for which it was originally collected. 

More About Our Privacy Practices and Security

With respect to security: we use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our site. When we transfer and receive certain types of sensitive information, such as financial information, we redirect visitors to a secure server and will notify visitors through a pop-up screen on our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site. 

Postings For Other Organizations

The Michigan Optometric Association may choose to post information of interest to its members from local societies, other organizations, and other entities as a courtesy. However, the Michigan Optometric Association assumes no legal, financial, or other responsibility for the statements, actions, omissions, or debts of local societies, other organizations, and other entities, their directors, officers, members, and agents or representatives. 

Changes, Comments and Questions

If our information practices change at some time in the future, we will post the policy changes to our website to notify you. The latest version of our Privacy Policy will always be available at If you are concerned about how your information may be used, please check our website periodically. 


Notwithstanding anything else in this privacy policy to the contrary, the MOA may collect personally identifiable information and use such information in ways other than those described above if the MOA is required to do so by law or if the MOA deems it advisable in the course of assisting law enforcement activities or protecting its website(s) or other property. 

MOA Linking Policy

In order to establish a hyperlink to MOA's website, (the website of the Michigan Optometric Association) you must accept and acknowledge the following terms and conditions:

  • You may only use the text and images provided by MOA in the manner specified by MOA.

You shall update all images and text within seven days after receipt of notice of any changes. MOA may modify images and text at any time.

You acknowledge and agree that (i) MOA's trademarks and name, including, but not limited to, the registered "MOA Logo" MOA's website and its contents are and shall remain the sole property of MOA; (ii) nothing in this Agreement shall give you any right of ownership of the MOA Logo, trademarks or MOA's website; (iii) you shall not now, nor in the future, contest the validity of the MOA Logo, (iv) you shall not take any action that would impair the value or good will associated with MOA Logo or MOA's image or reputation; v) and you shall not use the MOA Logo in any way except those specified in the MOA guidelines for use of members.Subject to the terms and conditions of this Agreement, MOA grants you a non-exclusive, limited license to use the MOA Logo on your website solely for the purpose of providing a hyperlink to MOA's website. You may not use the MOA Logo for any other purpose whatsoever including the promotion, advertising or publicity of your website. Any link you establish must transfer the user directly to MOA's website to enable viewing of the site as posted by MOA without the imposition of any frames, browser windows or third-party content.You shall not state or imply in any way that MOA has endorsed you or your products, service or website. MOA reserves the right to terminate this Agreement with or without cause at any time. If MOA terminates this Agreement, you shall remove any and all links to the MOA website within twenty-four hours of receipt of notice from MOA.You agree to defend, indemnify and hold harmless the MOA, its trustees, officers, employees and agents from and against any claims, demands, damages, causes of action, loss or judgments arising from your breach of this agreement or your hyperlink to MOA's website.YOU EXPRESSLY AGREE THAT THE USE OF MOA's MATERIALS, LOGO AND WEBSITE IS AT YOUR SOLE RISK. MOA DOES NOT WARRANT THAT ITS SERVICE WILL BE UNINTERRUPTED OR ERROR FREE, MOA PROVIDES THIS ACCESS "AS IS" WITHOUT WARRANTY OF ANY KIND. MOA DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED, TO THE IMPLIED WARRANTY OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT WILL MOA BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES INCLUDING, BUT NOT LIMITED TO, LOSS OF PROFIT, LOSS OF DATA, LOSS OF BUSINESS OR OTHER LOSS ARISING OUT OF OR RESULTING FROM THIS AGREEMENT OR THE USE OF ANY OF THE MATERIALS OR LOGO OR OTHER MOA TRADEMARKS UNDER THIS AGREEMENT OR ACCESS TO ANY OF THE SERVICES DESCRIBED IN THIS AGREEMENT EVEN IF MOA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE FOREGOING SHALL APPLY REGARDLESS OF THE NEGLIGENCE OF MOA AND REGARDLESS OF WHETHER SUCH LIABILITY IS FOUND IN CONTRACTS, NEGLIGENCE, TORT OR ANY THEORY OF LIABILITY.Any notice required to be given hereunder shall be via electronic mail and shall be duly given on the date that appears on the electronic mail that was sent to the other party.This Agreement shall be construed and enforced in accordance with substantive laws of the State of Michigan. By applying to establish a link to the MOA website, you hereby represent that you have the authority to enter into this agreement. 

MOA Branding and Graphic Standards Guide

One of the benefits of being a member of the Michigan Optometric Association is the enhanced image of professionalism that you enjoy. In order to maintain that standard - the instant recognition, credibility and respect - there are certain guidelines that we require when you develop your own communications. These guidelines will help ensure that both you and the Association are represented with the professionalism and dignity deserved, and allow you to leverage the strength of the MOA's brand identity. Every successful company or organization has one, or a set of, instantly recognizable characteristics associated with them that dictate how customers perceive them - that's their brand. When you think of Coca-Cola you think refreshment; with Volvo you think safety. Our goal, and the reason for these branding guidelines, is to have people think of you, as part of the MOA brand, as the authority for eye care.


The Michigan Optometric Association logo has been specially designed and should only be reproduced from master artwork provided by the MOA office. 

Moa Logo

Clear Area

To protect the legibility of the logo, a clear area should be left around it. No other text or image should be placed within this area. 

Moa Logo

Logo Don'ts

Used correctly, the MOA logo helps to convey the professionalism of our organization. With
that in mind, here are some examples of ways NOT to use our logo:

  • create a read-through configuration for the MOA logo
  • skew or stretch the MOA logo
  • rotate or flip the MOA logo
  • enclose the MOA logo in a different shape or use decorative borders
  • replace the type on the MOA logo with any alternate type style
  • change the spatial arrangement of the icon and the logotype
  • change the proportional relationship of the icon and the logotype
  • add names or other logos
  • use as a design element on literature or misc. materials
  • modify a committee, section or affiliate logo